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FoundersFleet
A flight plan and a squad for founders who weren't meant to fly solo.
The challenge
Building a company alone is hard, and most early-stage founders do it without a map or a crew. FoundersFleet is our community for those founders: a curated directory, a structured path from idea to exit, tool recommendations, and a weekly newsletter. Membership is invite-only.
The approach
I designed the brand, the marketing site, and the member experience, which centers on a Flight Plan of 21 objectives and 109 missions plus squads of founders working on the same things. We built it as a Rails web app, and the Flight Plan also ships as a free downloadable guide.
Delivered
- Brand identity
- Marketing website
- Member web app
- The Founder's Flight Plan guide
