Birdies

The challenge

Birdies is a private, members-only indoor golf club planned for Chicago, where outdoor golf only works for about six months a year. The founders needed a brand that felt high-end and social, plus a pitch deck to sign up 200 founding members and raise the money to build out the space.

The approach

I explored four visual directions built around brand archetypes: Creator, Ruler, Explorer and Jester. The Creator direction won, a hand-lettered script mark with gold accents that feels like a classic clubhouse without being stuffy. I then carried it into a full pitch deck and a marketing video.

Delivered

• Logo and wordmark
• Color and type system
• Founding member pitch deck
• Marketing video